ABOUT

DESIGN & WORK PHILOSOPHY

At the intersection of beauty and purpose, I create complete visual systems that empower businesses to grow with confidence. Every design decision is intentional – from the core brand elements to the practical tools you'll use daily. My approach combines thoughtful aesthetics with systematic organization, ensuring your brand not only looks professional but works effortlessly in practice.

MEET SOFIA

My journey to design began through art, where I learned that the most powerful work comes from a solid concept. Today, I bring that same thoughtful approach to brand design – seeing beyond the surface to understand what makes each business uniquely valuable.

My studio is mobile and lean, giving me the freedom to craft unique and authentic visual systems. Half the year, my practice is by the ocean where I surf every morning; the other half is in the mountains of the Czech Republic, where I run through the forest and breathe fresh air. This balance between work and life reminds me that the best design, like the best businesses, has room to breathe and space to grow.

I'm here to be more than just your designer – I want to be a thoughtful partner in your business's evolution, helping you build something that feels both beautiful and purposeful.

STUDIO VALUES

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What guides my practice

  • THOUGHTFULLY COMPLETE

    We create comprehensive visual systems where each element serves a purpose. From your core brand elements to daily templates, everything is intentionally designed and organized to work together, making it effortless to maintain a professional presence that grows with your business.

  • BEAUTY IN PURPOSE

    We believe thoughtful design can unite beauty and function. By creating visual tools that achieve both, we transform your everyday work into something you'll feel proud to share, while saving you time and maintaining consistency.

  • VALUES MADE VISUAL

    We design in alignment with your business values, creating visual systems that reflect your principles and resonate with your ideal clients. Every thoughtful design choice helps you build trust through consistent, authentic communication.