Press Play
Jacqui is a dreamer and a true believer and every conversation with her fills you with inspiration. From my point of view, those are absolutely the best qualities, or the most needed ones, of a project manager. Press Play is a Project Management consultancy, which works for other individual dreamers and also with world-changing organizations. Our branding quest involved talking to both audiences at the same time.
Playful . Customisable . Minimalist
We wanted to create a brand that showcased the ever-changing nature of project management, a brand that would adapt, change, and be customized to each person to whom it would talk. We wanted out-of-the-box thinking, so first, we created a box! Then, we filled it up with relevant content which would typically grow out of the box.
Jacqui works between Australia, Africa and now Ukraine. Her brand needed to be as international as that!
We designed a fun game in which Jacqui would ask the person to choose which card she/he/them preferred. She says it was awesome to see how excited people got.
Ha! Try to forget that first impression!