Yvette Bax
From the beginning, it was an energetic project. Our first call lasted about an hour because we found many common interests and got so excited talking and brainstorming. And that is exactly how all the project developed: with vibrancy, passion, and freshness. Yvette is an explosion of ideas, good laughs, kind & sweet words, and workforce. Based between Cape Town, Mallorca & Amsterdam, she spends most of her time traveling all over the world, hence her open mind, which was key for all the freedom she gave me to create something quirky and fun for her!
Minimalist . Exciting . Yellow . Adventure . Daring . Vibrant . Sincere . Cheerful . Lively
There were some non-negotiables: yellow is the color of her energy, scrabble letters are a core memory that started her writing, and simple and clean is how everything should look. The main purpose of her new website was to showcase her work and her skills in a very simple but playful way, without losing seriousness.
We also created her sub-brand, YB Travel Guides.
In these guides you will find all the top-notch ‘Editor’s Picks’; a selection of local hotspots & hidden gems made by a professional explorer who knows what’s up and popping. For anyone who likes to keep it simple, instead of being overwhelmed with a zillion choices. If you are interested in visiting Mallorca and/or Palma, I absolutely recommend you her guides! Shop them here.
